grassroots sports development

New arenas for brands to invest their marketing budget in the post corona world

As different countries are slowly beginning to open up their economies, the immediate-term rules of social engagement are altogether different to how [...]
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How will experiential evolve in the post lock-down world

The importance of experiential marketing is something that brand and marketing managers are steadily and gradually waking up to. And although the [...]
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Experiential Sports Marketing – An effective medium to build an emotional connect between your brand and target audience

Sports events these days are no longer limited to sport and entertainment, but also serve as avenues for brands to market themselves. [...]
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The new secret weapon for brands

A secret weapon is one that is extremely effective and has immense stealth capabilities, which makes catches the target unawares. It is [...]
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Experiential Sports Marketing : The Ethical Winning Formula to Reach Kids

At what age would you want to start influencing your target segment? What would be the best way to influence the target [...]
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