The Reliance Foundation Jr. NBA basketball program in India is the largest grassroots basketball development program in the world. It pioneered in India 5 years back and is now being replicated by NBA across the globe.

The Program trains School Coaches on basics of Basketball during the NBA Coaches Academy followed by an in-school basketball program for kids where school coaches under the guidance of NBA coaches conduct basketball sessions in the schools. To further engage the kids a fortnightly Skills Challenge is conducted in each city. Skills Challenge is a skills-based competition (dribbling, passing, shooting, footwork, lay-ups) where kids compete to qualify for the Skills Challenge Finals. The program culminates with 5v5 competitions across different zones in the city leading to the City Finals competition and Skills Challenge finale. Each participating school also receives essential equipment to encourage and facilitate participation among its students in the program.

The program engaged more than 3.4 million boys and girls, over 3174 physical education instructors and coaches; and 4167 schools in the current edition. Over the last 4 years, the highest number of schools participating in a single edition has increased from 225 to 4167 and the number of youth engaged has increased from 0.14 million to 3.4 million.