Milo National Quiz was a fun and interactive way to generate awareness about Sports and Nutrition among school kids and hence create a potential market for the product. Drawing inspiration from overall brand positioning of ‘Grow With Sports’, a sports quiz was the most effective and scalable way to connect with the target audience.
In over 4 months, we reached schools across 5 cities – Mumbai, Delhi, Chennai, Kolkata and Bengaluru. The quiz consisted of exciting sports-based games like Logo quiz, Word Search, sports trivia etc. Practice worksheets were distributed in school before the final quiz and registration kits were sent to the parents that spoke about the importance of right nutrition and its impact on sports. Pen and paper-based sports quiz was conducted in class rooms under the supervision of class teacher. The top performers in each school were awarded medals, certificates and Milo goodies.
1,11,364 students across 130 schools participated in this program and over 1,16,623 samples of Milo were distributed.