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Why brands across industries choose sports marketing to connect to their consumers

What would using Tata Tea have to do with combating sexual violence against women? On the face of it, there seems to [...]
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The Advantage of Experiential Marketing through Sports

If you are exploring different avenues to promote your brand, experiential sports marketing should attract a generous share of your marketing budget. [...]
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Brands Embracing Phygital Innovative Play Experiences to engage Kids

Phygital (portmanteau of physical and digital) marketing refers to a combination of real-life and digital experiences that are served to the consumer. [...]
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Sports No.1 Choice in Cause Marketing for Brands

In recent times, we are increasingly seeing brands promoting different socio-cultural causes as part of their marketing strategy. There are a couple [...]
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Experiential Sports Marketing A Great Value Add for Mid-Sized Brands

When it comes to devising their marketing mix, mid-sized brands often find themselves having to make some very careful decisions. This is [...]
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The Indian marketers post-COVID playbook to engage consumers through sports

Engagement through sports has been something brands have been enthusiastically investing in, and this link would explain why. However, the COVID-19 pandemic [...]
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Why brands are investing in getting more kids to play

The love-affair of brands with sporting events and activities has existed at least for the past 40 years, but perhaps in the [...]
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New arenas for brands to invest their marketing budget in the post corona world

As different countries are slowly beginning to open up their economies, the immediate-term rules of social engagement are altogether different to how [...]
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How brands can continue engaging with kids post pandemic

Before we get on to the topic of how brands can continue to engage with kids after the COVID-19 pandemic, let us [...]
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Can digitisation take over real brand experience for consumer engagement

Ever since the COVID-19 pandemic forced governments around the world to implement lockdowns, there have been huge surges in the amount of [...]
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