How can you do ‘Cause Marketing’ through ‘Sports Marketing’

How can you do ‘Cause Marketing’ through ‘Sports Marketing’


November 9, 2020    Upma Kanswa

The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by [...]
What it means to be a ‘Sports Enabler Brand’

What it means to be a ‘Sports Enabler Brand’


November 9, 2020    Upma Kanswa

The role of sports in promoting fitness on an individual level and social cohesion on a collective level is undeniable. And most [...]
Adapt your Customer Engagement Strategy during Lockdown with Play at Home

Adapt your Customer Engagement Strategy during Lockdown with Play at Home


October 21, 2020    sc_admin

While the lockdowns across different parts of the world are not exactly as severe as they were in the months of March [...]
Why brands across industries choose sports marketing to connect to their consumers

Why brands across industries choose sports marketing to connect to their consumers


September 23, 2020    Upma Kanswa

What would using Tata Tea have to do with combating sexual violence against women? On the face of it, there seems to [...]
The Advantage of Experiential Marketing through Sports

The Advantage of Experiential Marketing through Sports


September 23, 2020    Upma Kanswa

If you are exploring different avenues to promote your brand, experiential sports marketing should attract a generous share of your marketing budget. [...]
Brands Embracing Phygital Innovative Play Experiences to engage Kids

Brands Embracing Phygital Innovative Play Experiences to engage Kids


August 28, 2020    Upma Kanswa

Phygital (portmanteau of physical and digital) marketing refers to a combination of real-life and digital experiences that are served to the consumer. [...]
Sports No.1 Choice in Cause Marketing for Brands

Sports No.1 Choice in Cause Marketing for Brands


August 24, 2020    sc_admin

In recent times, we are increasingly seeing brands promoting different socio-cultural causes as part of their marketing strategy. There are a couple [...]
Experiential Sports Marketing A Great Value Add for Mid-Sized Brands

Experiential Sports Marketing A Great Value Add for Mid-Sized Brands


August 24, 2020    sc_admin

When it comes to devising their marketing mix, mid-sized brands often find themselves having to make some very careful decisions. This is [...]
The Indian marketers post-COVID playbook to engage consumers through sports

The Indian marketers post-COVID playbook to engage consumers through sports


July 21, 2020    sc_admin

Engagement through sports has been something brands have been enthusiastically investing in, and this link would explain why. However, the COVID-19 pandemic [...]
Why brands are investing in getting more kids to play

Why brands are investing in getting more kids to play


July 21, 2020    Upma Kanswa

The love-affair of brands with sporting events and activities has existed at least for the past 40 years, but perhaps in the [...]