Why brands across industries choose sports marketing to connect to their consumers

Why brands across industries choose sports marketing to connect to their consumers


September 23, 2020    Upma Kanswa

What would using Tata Tea have to do with combating sexual violence against women? On the face of it, there seems to [...]
The Advantage of Experiential Marketing through Sports

The Advantage of Experiential Marketing through Sports


September 23, 2020    Upma Kanswa

If you are exploring different avenues to promote your brand, experiential sports marketing should attract a generous share of your marketing budget. [...]
Brands Embracing Phygital Innovative Play Experiences to engage Kids

Brands Embracing Phygital Innovative Play Experiences to engage Kids


August 28, 2020    Upma Kanswa

Phygital (portmanteau of physical and digital) marketing refers to a combination of real-life and digital experiences that are served to the consumer. [...]
Sports No.1 Choice in Cause Marketing for Brands

Sports No.1 Choice in Cause Marketing for Brands


August 24, 2020    sc_admin

In recent times, we are increasingly seeing brands promoting different socio-cultural causes as part of their marketing strategy. There are a couple [...]
Experiential Sports Marketing A Great Value Add for Mid-Sized Brands

Experiential Sports Marketing A Great Value Add for Mid-Sized Brands


August 24, 2020    sc_admin

When it comes to devising their marketing mix, mid-sized brands often find themselves having to make some very careful decisions. This is [...]
The Indian marketers post-COVID playbook to engage consumers through sports

The Indian marketers post-COVID playbook to engage consumers through sports


July 21, 2020    sc_admin

Engagement through sports has been something brands have been enthusiastically investing in, and this link would explain why. However, the COVID-19 pandemic [...]
Why brands are investing in getting more kids to play

Why brands are investing in getting more kids to play


July 21, 2020    Upma Kanswa

The love-affair of brands with sporting events and activities has existed at least for the past 40 years, but perhaps in the [...]
New arenas for brands to invest their marketing budget in the post corona world

New arenas for brands to invest their marketing budget in the post corona world


June 29, 2020    Upma Kanswa

As different countries are slowly beginning to open up their economies, the immediate-term rules of social engagement are altogether different to how [...]
How brands can continue engaging with kids post pandemic

How brands can continue engaging with kids post pandemic


June 29, 2020    Upma Kanswa

Before we get on to the topic of how brands can continue to engage with kids after the COVID-19 pandemic, let us [...]
Can digitisation take over real brand experience for consumer engagement

Can digitisation take over real brand experience for consumer engagement


June 16, 2020    Upma Kanswa

Ever since the COVID-19 pandemic forced governments around the world to implement lockdowns, there have been huge surges in the amount of [...]