New arenas for brands to invest their marketing budget in the post corona world

New arenas for brands to invest their marketing budget in the post corona world


June 29, 2020    sc_admin

As different countries are slowly beginning to open up their economies, the immediate-term rules of social engagement are altogether different to how [...]
How brands can continue engaging with kids post pandemic

How brands can continue engaging with kids post pandemic


June 29, 2020    Upma Kanswa

Before we get on to the topic of how brands can continue to engage with kids after the COVID-19 pandemic, let us [...]
Can digitisation take over real brand experience for consumer engagement

Can digitisation take over real brand experience for consumer engagement


June 16, 2020    Upma Kanswa

Ever since the COVID-19 pandemic forced governments around the world to implement lockdowns, there have been huge surges in the amount of [...]
How will experiential evolve in the post lock-down world

How will experiential evolve in the post lock-down world


June 15, 2020    Upma Kanswa

The importance of experiential marketing is something that brand and marketing managers are steadily and gradually waking up to. And although the [...]
6 Principles Marketers must stick by after COVID-19

6 Principles Marketers must stick by after COVID-19


May 13, 2020    Upma Kanswa

The COVID-19 pandemic is set to bring about paradigm shifts in the way we go about our lives, and the corporate world [...]
Authenticity in your Marketing Strategy will be the key post COVID 19 crisis

Authenticity in your Marketing Strategy will be the key post COVID 19 crisis


May 7, 2020    Upma Kanswa

Perception may or may not be a reality, but perception, is, for an individual, the ultimate reality. Or something along those lines [...]
Experiential Sports Marketing – An effective medium to build an emotional connect between your brand and target audience

Experiential Sports Marketing – An effective medium to build an emotional connect between your brand and target audience


April 27, 2020    Jitendra Joshi

Sports events these days are no longer limited to sport and entertainment, but also serve as avenues for brands to market themselves. [...]
The new secret weapon for brands

The new secret weapon for brands


April 17, 2020    sc_admin

A secret weapon is one that is extremely effective and has immense stealth capabilities, which makes catches the target unawares. It is [...]
Experiential Sports Marketing : The Ethical Winning Formula to Reach Kids

Experiential Sports Marketing : The Ethical Winning Formula to Reach Kids


April 3, 2020    Jitendra Joshi

At what age would you want to start influencing your target segment? What would be the best way to influence the target [...]
Experiential Sports Marketing : The Key to winning over customer

Experiential Sports Marketing : The Key to winning over customer


March 24, 2020    Jitendra Joshi

While traditionally, the exercise of marketing would mostly be looked at as a set of ATL, BTL, and TTL promotional campaigns, in [...]