Axis Bank wanted to engage employees across all the circles through a single platform which was popular amongst employees pan India and helped employees stay fit and healthy. It was looking to enhance employee interaction within the firm by removing hierarchical, regional and departmental barriers to communication and also to position itself as a ‘Great Place To Work’.

To achieve this objective, we designed a pan-India inter-department cricket tournament for Axis Bank employees that helped Axis Bank to significantly increase the employee motivation by giving them a chance to build relationships and wind down. The 4 th edition of the tournament was spread across 26 circles and witnessed enthusiastic participation from more than 1600 employees. The format was designed intentionally to encourage communication among employees from different backgrounds.